Google BERT<\/span><\/span><\/a> \u06af\u0648\u06af\u0644 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0633\u0627\u062e\u062a \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u062c\u0645\u0644\u0627\u062a \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0631\u0627 \u0628\u0641\u0647\u0645\u062f.<\/p>\nBERT \u0646\u0642\u0634 \u062d\u0631\u0648\u0641 \u0627\u0636\u0627\u0641\u0647\u060c \u062a\u0631\u062a\u06cc\u0628 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0632\u0645\u06cc\u0646\u0647 \u062c\u0645\u0644\u0647 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0645\u062e\u0635\u0648\u0635\u0627\u064b \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0633\u0648\u0627\u0644\u06cc \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n
\u067e\u06cc\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9:<\/h3>\n
\u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0627\u0646\u0633\u0627\u0646\u06cc \u0628\u0646\u0648\u06cc\u0633\u06cc\u062f. \u062a\u06a9\u0631\u0627\u0631 \u0645\u0635\u0646\u0648\u0639\u06cc \u06a9\u0644\u0645\u0627\u062a \u0646\u062a\u06cc\u062c\u0647 \u0645\u0639\u06a9\u0648\u0633 \u062f\u0627\u0631\u062f.<\/p>\n
Helpful Content: \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u0648\u0627\u0642\u0639\u06cc<\/h2>\n
Helpful Content Update<\/span><\/span> \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627 \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0627\u0646\u0633\u0627\u0646 \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u0647 \u0628\u0627\u0634\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u0628\u0631\u0627\u06cc \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648.<\/p>\n\u06af\u0648\u06af\u0644 \u0627\u06a9\u0646\u0648\u0646 \u0645\u0641\u0647\u0648\u0645\u06cc \u0628\u0647 \u0646\u0627\u0645 E-E-A-T \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a:<\/p>\n
\n- \n
Experience (\u062a\u062c\u0631\u0628\u0647)<\/p>\n<\/li>\n
- \n
Expertise (\u062a\u062e\u0635\u0635)<\/p>\n<\/li>\n
- \n
Authority (\u0627\u0639\u062a\u0628\u0627\u0631)<\/p>\n<\/li>\n
- \n
Trust (\u0627\u0639\u062a\u0645\u0627\u062f)<\/p>\n<\/li>\n<\/ul>\n
\u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0648\u0636\u0648\u0639 \u062a\u062e\u0635\u0635\u06cc \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0622\u06cc\u0627 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u062a\u062c\u0631\u0628\u0647 \u06cc\u0627 \u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0631\u062a\u0628\u0637 \u062f\u0627\u0631\u062f \u06cc\u0627 \u0646\u0647.<\/p>\n
\u067e\u06cc\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9:<\/h3>\n
\u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u062f \u0686\u0647 \u06a9\u0633\u06cc \u067e\u0634\u062a \u0645\u062d\u062a\u0648\u0627\u0633\u062a \u0648 \u0686\u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u0648 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0631\u062f.<\/p>\n
Core Updates: \u0628\u0627\u0632\u062a\u0639\u0631\u06cc\u0641 \u06a9\u06cc\u0641\u06cc\u062a \u062f\u0631 \u0645\u0642\u06cc\u0627\u0633 \u0648\u0633\u06cc\u0639<\/h2>\n
\u06af\u0648\u06af\u0644 \u0686\u0646\u062f \u0628\u0627\u0631 \u062f\u0631 \u0633\u0627\u0644 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0647\u200c\u0627\u06cc \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n
\u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u062f\u0631 Core Update \u0644\u0632\u0648\u0645\u0627\u064b \u062c\u0631\u06cc\u0645\u0647 \u0646\u06cc\u0633\u062a\u061b \u0628\u0644\u06a9\u0647 \u0646\u0634\u0627\u0646\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0642\u0648\u06cc\u200c\u062a\u0631\u06cc \u062f\u0627\u0631\u0646\u062f.<\/p>\n
\u062f\u0631 \u0686\u0646\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637\u06cc \u0628\u0627\u06cc\u062f:<\/p>\n
\n- \n
\u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f<\/p>\n<\/li>\n
- \n
\u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u06cc\u062f<\/p>\n<\/li>\n
- \n
\u0627\u0639\u062a\u0628\u0627\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f<\/p>\n<\/li>\n<\/ul>\n
\u0645\u0639\u0645\u0627\u0631\u06cc \u0648\u0627\u0642\u0639\u06cc \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u06af\u0648\u06af\u0644<\/h2>\n
\u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u0633\u06cc\u0633\u062a\u0645 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0631\u0627 \u0645\u062f\u0644\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u06cc\u0645\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0622\u0646 \u0631\u0627 \u062f\u0631 \u067e\u0646\u062c \u0644\u0627\u06cc\u0647 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f:<\/p>\n
1. \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0648 \u062e\u0632\u06cc\u062f\u0646 (Crawling & Indexing)<\/h3>\n
\u06af\u0648\u06af\u0644 \u0627\u0628\u062a\u062f\u0627 \u0635\u0641\u062d\u0647 \u0631\u0627 \u06a9\u0634\u0641 \u0648 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n
2. \u062a\u062d\u0644\u06cc\u0644 \u0645\u0639\u0646\u0627\u06cc\u06cc (Semantic Layer)<\/h3>\n
\u062f\u0631\u06a9 \u0645\u0648\u0636\u0648\u0639\u060c \u0646\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 \u0648 \u067e\u0648\u0634\u0634 \u0645\u062d\u062a\u0648\u0627.<\/p>\n
3. \u062a\u062d\u0644\u06cc\u0644 \u0627\u0639\u062a\u0628\u0627\u0631 (Authority Layer)<\/h3>\n
\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u060c \u0628\u0631\u0646\u062f \u0645\u0646\u0634\u0646\u060c \u0633\u06cc\u06af\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc.<\/p>\n
4. \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX Layer)<\/h3>\n
\u0633\u0631\u0639\u062a\u060c \u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc \u0628\u0648\u062f\u0646\u060c \u0633\u0627\u062e\u062a\u0627\u0631.<\/p>\n
5. \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631 (Behavioral Layer)<\/h3>\n
\u062a\u0639\u0627\u0645\u0644 \u0648\u0627\u0642\u0639\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0646\u062a\u06cc\u062c\u0647.<\/p>\n
\u0633\u0627\u06cc\u062a\u06cc \u06a9\u0647 \u062f\u0631 \u0647\u0645\u0647 \u0627\u06cc\u0646 \u0644\u0627\u06cc\u0647\u200c\u0647\u0627 \u0642\u0648\u06cc \u0628\u0627\u0634\u062f\u060c \u067e\u0627\u06cc\u062f\u0627\u0631 \u0631\u0634\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n
\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0628\u0631\u062e\u0648\u0631\u062f \u0628\u0627 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627<\/h2>\n\n- \n
\u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0628\u0631 \u062a\u0631\u0641\u0646\u062f\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a<\/p>\n<\/li>\n
- \n
\u062e\u0631\u06cc\u062f \u0644\u06cc\u0646\u06a9 \u0627\u0631\u0632\u0627\u0646<\/p>\n<\/li>\n
- \n
\u062a\u0648\u0644\u06cc\u062f \u0627\u0646\u0628\u0648\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0633\u0637\u062d\u06cc<\/p>\n<\/li>\n
- \n
\u0628\u06cc\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/p>\n<\/li>\n
- \n
\u0639\u062f\u0645 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc<\/p>\n<\/li>\n<\/ul>\n
\u0622\u06cc\u0646\u062f\u0647 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644<\/h2>\n
\u0645\u0633\u06cc\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0631\u0648\u0634\u0646 \u0627\u0633\u062a:<\/p>\n
\n- \n
\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647\u200c\u062a\u0631<\/p>\n<\/li>\n
- \n
\u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u0646\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631<\/p>\n<\/li>\n
- \n
\u0627\u0647\u0645\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af<\/p>\n<\/li>\n
- \n
\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644<\/p>\n<\/li>\n
- \n
\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0648\u0644\u06cc\u062f \u0627\u0646\u0628\u0648\u0647 \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a<\/p>\n<\/li>\n<\/ul>\n
\u0633\u0626\u0648 \u062f\u0631 \u062d\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0627\u0645\u0639 \u0628\u0631\u0646\u062f\u06cc\u0646\u06af \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0633\u062a.<\/p>\n
\u062c\u0645\u0639\u200c\u0628\u0646\u062f\u06cc \u0646\u0647\u0627\u06cc\u06cc<\/h2>\n
\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u062f\u0634\u0645\u0646 \u0634\u0645\u0627 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0628\u0644\u06a9\u0647 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u0628\u0631\u0627\u06cc \u062d\u0630\u0641 \u062a\u0642\u0644\u0628 \u0648 \u0627\u0631\u062a\u0642\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0648\u0628.<\/p>\n
\u0627\u06af\u0631 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u0647\u0645\u0647 \u0686\u06cc\u0632 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u062e\u0644\u0627\u0635\u0647 \u06a9\u0646\u06cc\u0645:<\/p>\n
\n\u0627\u0631\u0632\u0634 \u0648\u0627\u0642\u0639\u06cc + \u0627\u0639\u062a\u0645\u0627\u062f + \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0639\u0627\u0644\u06cc + \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631 = \u0645\u0648\u0641\u0642\u06cc\u062a \u067e\u0627\u06cc\u062f\u0627\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648<\/strong><\/p>\n<\/blockquote>\n\u0628\u0647\u200c\u062c\u0627\u06cc \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u062f\u0648\u0631 \u0632\u062f\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u060c \u0628\u0627\u06cc\u062f \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0647\u0645\u0633\u0648 \u0634\u0648\u06cc\u0645.<\/p>\n","protected":false},"excerpt":{"rendered":"
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